100% of our net proceeds go to mental health awareness and research. In our world, it's so easy to feel that we aren't enough: not pretty enough, smart enough, thin enough, strong enough, the list goes on....when is it ever enough? Crushing societal standards has taken a toll on our mental health and everyday, more and more people feel they can't keep up, that they just can't reach those high and unrealistic expectations, and even if you do, sometimes you are still left feeling empty because external gratification doesn't satisfy our inner bully.

So what is "enough"? Enough is just as you are right now as who you are. Through our platform and goods, we want to remind everyone that they are perfect just the way they are, that despite our own individual thoughts or what other people say, that everyone knows they are enough. Shop our collections for yourself or a friend or loved one. Spread the word and remind the world that everyone is enough!